Have you ever heard the story of how Disney theme parks train ALL of their staff to be "cast members" right down to the maintenance staff and the people the public rarely sees? This course is like that - it is meant to teach every employee in a company how they can support the company's strategy on social media.
It's not just for the communications staff. It's for everyone else as well.
Most people use social media. Why not empower everyone to support the company's efforts in their own way?
In the old days, your company’s marketing department worried about advertising, and the rest of your team was left to do whatever they do best.
Those days are gone. In the age of social, your entire staff, from front-line to back office, should not just be invited, but empowered, to share the collective narrative of your brand’s unfolding story. Social media isn’t just an add-on to a larger strategy – it is the strategy – and it’s no longer the sole purview of the communications experts.
- You are an Ambassador for your company
- Everyone is Social
- Understanding Social Business
- Listening and Boosting Brand Content
- Social Networking Sets You Apart
- How Everyone Can Help Create Brand Content
- How Everyone Can Help by Sharing Brand Content
- How to Help the Team Curate Great 3rd-Party Content
- How the Marketing Team Reports and Learns From Analytics
- What Does Success Look Like?
This course is about building a competent, confident TEAM. So bundles make a lot of sense. Your people can be social in ways your brand can't on it's own!
PER PERSON in CAD
Train a small army to have a big impact! Save when you book your team of up to 5 people to take this course together.
PER PERSON in CAD
With 20 trained and empowered supporters of your social media strategy, you form a tight, attractive community to attract others. Save more when you book your team of up to 20 people to take this course together.
PER PERSON in CAD
Imagine 50 people all paying attention, networking, and supporting your strategy! Explosive energy for an ambitious strategy - Save BIG when you book your team of up to 50 people to take this course together.
PER PERSON in CAD
Get an understanding of how teams should work together on social media. Take this course yourself and learn how!
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