This course isn't for your Marketing Director. This course is what every Marketing, PR, HR, and Sales Director wishes their co-workers, company-wide, knew so they could help out and participate in your social engagement strategy.
This course is an overview of the purpose and expected outcomes for each aspect of online engagement, the tools that empower teams to collaborate, and the most important ways in which each team member can support the effort in their own way.
Have you ever heard the story of how Disney theme parks train ALL of their staff to be "cast members" right down to the maintenance staff and the people the public rarely sees? This course is like that - it is meant to teach every employee in a company how they can support the company's strategy on social media.
It's not just for the communications staff. It's for everyone else as well.
Most people use social media. Why not empower everyone to support the company's efforts in their own way?
How Does This Benefit Your Company?