Social Engagement for Teams

What every employee needs to know about social networking, social media content, curation and analytics to help grow the company.

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This course isn't for your Marketing Director. This course is what every Marketing, PR, HR, and Sales Director wishes their co-workers, company-wide, knew so they could help out and participate in your social engagement strategy.

This course is an overview of the purpose and expected outcomes for each aspect of online engagement, the tools that empower teams to collaborate, and the most important ways in which each team member can support the effort in their own way.


Have you ever heard the story of how Disney theme parks train ALL of their staff to be "cast members" right down to the maintenance staff and the people the public rarely sees? This course is like that - it is meant to teach every employee in a company how they can support the company's strategy on social media.

It's not just for the communications staff. It's for everyone else as well.

Most people use social media. Why not empower everyone to support the company's efforts in their own way?

How Does This Benefit Your Company?

  • While only 2% of employees share a company’s social content, they’re responsible for 20% of overall social engagement.
  • People are 3x more likely to trust company information from employees than from the CEO.
  • 86% of employees who participate in a formal social media advocacy program said it has had a positive impact on their career.
  • Socially engaged companies are 58% more likely to attract top talent and 20% more likely to retain them.

Your Instructor

Jeff Roach
Jeff Roach
Jeff inspires learners with his cutting edge knowledge of Social Engagement and his willingness to share it. First and foremost, Jeff is a social media educator. Combine this skillset with his clear vision for the future of Social Media and an energetic “with it” education style and you’ll be bringing a catalyst into your midst.

There is no failure to communicate with Jeff as your coach. He’s been outspoken in every field he has been engaged in. Jeff was an entrepreneur early in his career - building a series of companies on both the West and East coasts of Canada. Although his education was in Health Sciences and Kinesiology, Jeff realized early on that his future was in business.

If you were to ask Jeff what really excites him he’d mention his family first – he’s a father of three. But he’d also be totally comfortable telling you that:

“Culture change excites me – especially within communities and businesses. I love to see leadership embrace the whole customer-driven concept of Social on interactive platforms. It’s the way the whole marketing model is changing. And it’s a good thing for our world at large to share ideas, beliefs and cultures.”

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!